Rachel shares her objective (and not so objective) opinions on everything
from her love of Elizabeth Taylor’s White Diamonds commercials
to pro-tips for navigating the tricky world of acronyms.
“Nobody wants to admit that they didn’t name their own baby”
How brands get their names, explained by a professional namer
Rebecca Jenning, Vox
“Inevitably, both NRAs must learn to peacefully coexist”
Menachem Wecker, Washington Post
“A name like this communicates more through tone.”
Inside J&J's 4-Month Process of Developing the Kenvue Brand
Robert Klara, Adweek
“I was eating a fruit roll-up and watching 21 Jump Street when I first saw the commercial for Liz Taylor’s White Diamonds...”
Rachel Bernard, Beauty Packaging Magazine
“She’s the best of the best with her skill set. I’m excited to see the winners from this year’s entries and you can rest assured that damn good work will be honored.”
LIA Awards – Introducing a New Verbal Identity Category
Marion Andrivet, The Branding Journal