Building brands connection curiosity meaning
Story by story
Parts of Speech is a verbal construction company.
Dedicated to building powerful brands by finding the right words (or re-wording the wrong ones).
Services
Naming
Solving all kinds of naming challenges from the everyday to the absurd whether that’s, “Can you capture this fragrance in two words or less?” or “Rename this iconic global brand but it has to start with the letter A.”
Architecture & Nomenclature
Putting the organization back into any organization from, “Can you overhaul a huge portfolio of medical device names but do no harm to patients in the process?” to “Make the freezer section more fun to shop.”
Voice & Messaging
Helping brands create a signature style from, “Streamline our messaging strategy into a one pager” to “Train two hundred copywriters and agency partners to stop sounding like a bunch of millennials.”
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Rachel Bernard
Rachel is a leading Verbal Branding expert with over two decades of experience. She’s launched hundreds of brands to market, re-invigorated a sleepy naming practice at a leading global brand agency, and built a full-service verbal strategy department from the ground up for a boutique design agency. In 2019, she started Parts of Speech, a studio-of-one (sometimes more depending on the project) so she could work more flexibly for her clients.
Rachel found her way to branding by way of a degree in Linguistics and an undying love for language. She specializes in making difficult naming and messaging decisions feel easy, and aims to make every meeting something clients look forward to.
Just say the word
Want to talk shop? Or see some naming claims to fame? Share a bit about yourself, and we’ll get in touch.